Elements and principals of graphic design
- Josie Harris
- Feb 14, 2019
- 1 min read
What is graphic design?
Design elements are the basic units of a visual image!
The principles pf design govern the relationships of the elements used and organize the composition as a whole.
All imagery, art, design and photography alike are comprised of elements That can be broken down and analyzed. this gos for web design as well.
Design elements
Space
Line
Color
Shape
Texture
Value
Balance
Space
space can exist in two, or three dimensions.
it can refer to a positive space, or a negative space!
it can also refer to foreground, middle, or background images.
Line
Line is a basic element, it can vary in thickness, texture, and direction.
guides the eye, tells the viewer where to look
Color
diffrent color schemes represent diffrent moods/vibes
Shape
organic, geometric and abstract.
texture
texture adds depth to work.
diffrent textural quality adds to the look
value
light and dark quality in work.
value gives the illusion of depth to objects, shows the difference between a circle and a sphere.
Balance
balanced
unbalanced
symmetrical
symmetrical
asymmetrical
asymmetrical
balance creates visual weight
design principles
unity
variety
repetition
harmony
proximity
proportion
functionality
emphasis
Unity
unity created a sense of order, a consistency in size and shape
proximity can create a sense of unity, it can also show a lack of unity.
variety
variety shows repeating themes with changes and additions
repetition
repeating elements show cohesion
harmony
shows when things are at peace and working together in their piece.
used in marketing often
proximity
uses elements of space
think about how the viewer would view it, and use standard eye movement
have a good reason to put things where they are
Emphasis
use this to draw the eye to something
use a pop of color
proportion
baby Godzilla
functionality
make sure tings are legible
functionality before beauty






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