Elements and principals of graphic design

What is graphic design?

Design elements are the basic units of a visual image!

The principles pf design govern the relationships of the elements used and organize the composition as a whole.

All imagery, art, design and photography alike are comprised of elements That can be broken down and analyzed. this gos for web design as well.

Design elements

Space

Line

Color

Shape

Texture

Value

Balance

Space

space can exist in two, or three dimensions.

it can refer to a positive space, or a negative space!

it can also refer to foreground, middle, or background images.

Line

Line is a basic element, it can vary in thickness, texture, and direction.

guides the eye, tells the viewer where to look

Color

diffrent color schemes represent diffrent moods/vibes

Shape

organic, geometric and abstract.

texture

texture adds depth to work.

diffrent textural quality adds to the look

value

light and dark quality in work.

value gives the illusion of depth to objects, shows the difference between a circle and a sphere.

Balance

balanced

unbalanced

symmetrical

symmetrical

asymmetrical

asymmetrical

balance creates visual weight

design principles

unity

variety

repetition

harmony

proximity

proportion

functionality

emphasis

Unity

unity created a sense of order, a consistency in size and shape

proximity can create a sense of unity, it can also show a lack of unity.

variety

variety shows repeating themes with changes and additions

repetition

repeating elements show cohesion

harmony

shows when things are at peace and working together in their piece.

used in marketing often

proximity

uses elements of space

think about how the viewer would view it, and use standard eye movement

have a good reason to put things where they are

Emphasis

use this to draw the eye to something

use a pop of color

proportion

baby Godzilla

functionality

make sure tings are legible

functionality before beauty